The importance of building water park operation team participation
In recent years, the construction of domestic water parks has shown a blowout trend. According to incomplete statistics, there are dozens of hundreds of new water parks every year, from first- and second-tier cities to third- and fourth-tier cities to county towns, from east to west. From the developed southern regions to the whole country, there are many water parks dotted with large and small water parks. Behind the booming investment in water park operations , how much can be profitable? How many can stand out in the fierce market competition?
A successful water park is determined by many factors. Here, we only discuss the importance of the operation team’s participation in the construction of the water park.
At present, most of the investors in water parks are not in the tourism or theme park industry. Many investors simply decide to invest in water parks just because they see the hot scenes of other water parks in summer. Their main focus is on the size and equipment of the park. In terms of quantity, few professional operation teams are invited to participate in the preliminary plan design stage. If the actual operation needs are not fully considered in the plan design, this will not only increase the cost of later transformation, but also increase the operation management during the operation process. The cost will even seriously affect the tourist experience and brand image.
If an operation team with rich operation and management experience is invited to participate in the design stage, taking full account of the operation and management needs of the park during the operation period, it will not only increase the satisfaction of tourists, but also reduce the operation and management costs and the cost of later engineering renovation.
So, what are the specific aspects of the importance of the operation team participating in the water park?
1. Reasonable selection of amusement equipment.
Reasonable selection of amusement equipment is essential for water parks. An experienced operation team will provide reasonable suggestions for the selection of equipment for the water park. According to the site selection, area size, investment scale, product positioning, market environment and other factors of the park, it will give advice on whether to choose imported equipment or domestic equipment, according to the amusement The equipment is reasonably matched in terms of excitement, passability, audiences, and popularity.
2. Reasonable suggestions for supporting projects (facilities).
In addition to the amusement facilities, the supporting projects (facilities) necessary for the operation of the water park are also very important for later operations, such as gates, lockers, ticket checking systems, cashier systems, water treatment systems, For ground (pool) paving projects, lighting projects, landscape greening projects, stage performance facilities, etc., the operation team will make reasonable suggestions for these supporting projects (facilities).
3. The rationality of the functional layout .
The water park has many service facilities that are directly related to the experience of tourists, such as: the number of parking spaces, the diversion of people and vehicles; the number of ticket gates and ticket gates; the size of the visitor center and the division of functions; the size of the shower area , The number of lockers, the number of shower rooms; the number of toilets in the park, the number of toilets, and the distribution; the number and distribution of the catering areas in the park; the design of tourist routes; the design of the waiting area for amusement facilities; the design of the tourist rest area, etc., professional operation The team will put forward reasonable suggestions based on actual operation needs to fully meet the experience needs of tourists.
4. Suggestions for secondary consumption design.
Many tourists have a poor experience of secondary consumption in theme parks. The reasons are mainly reflected in two aspects. One is the high price and the other is the poor quality. In short, the price is not good. high! The secondary consumption of the park is an important part of the park. A reasonable secondary consumption design can not only increase the income of the park, but also improve the satisfaction of tourists and the reputation of the park.
5. Suggestions for creating amusement park atmosphere and performing arts activities.
The atmosphere of the park is an important part of the park, and the performing arts activities are an important part of the atmosphere of the park. The form of performing arts is determined, and the number and composition of actors are selected according to the business situation. The wonderful performing arts activities will fully create a happy atmosphere in the park and enhance the tourist experience.