The Importance of Building a Water Park Operation Team Participation
In recent years, the construction of domestic water parks has experienced explosive growth. According to incomplete statistics, there are dozens of new water parks emerging every year, spanning from first- and second-tier cities to third- and fourth-tier cities and even county towns, from east to west. From the developed southern regions to the entire country, numerous water parks are scattered across various locations. Behind the booming investment in water park operations, how profitable can they be? How many can truly stand out in the fierce market competition?
A successful water park is influenced by many factors. Here, we will focus on the significance of the water park operation team’s participation in the construction of the water park.
Currently, most investors in water parks are not from the tourism or theme park industry. Many investors decide to invest in water parks simply because they observe the popularity of other water parks during the summer. Their primary focus tends to be on the size and equipment of the park. In terms of quantity, few professional operation teams are invited to participate in the preliminary planning and design stages. If the actual operational needs are not fully considered during the design phase, this can lead to increased costs for later modifications and complicate operational management during the park’s operation. This oversight can even severely impact the tourist experience and the brand’s image.
If an operation team with extensive operational and management experience is involved in the design stage, taking into account the operational and management needs of the park during its operational period, it will not only enhance tourist satisfaction but also reduce operational and management costs, as well as the expenses associated with later renovations.
So, what are the specific aspects highlighting the importance of the operation team’s participation in the water park?
1. Reasonable Selection of Amusement Equipment
Choosing the right amusement equipment is crucial for water parks. An experienced water park operation team will provide valuable recommendations for selecting equipment for the water park. Based on factors such as site selection, area size, investment scale, product positioning, and market environment, they will advise on whether to opt for imported or domestic equipment, ensuring that the amusement equipment is appropriately matched in terms of excitement, accessibility, audience appeal, and popularity.
2. Reasonable Suggestions for Supporting Projects (Facilities)
In addition to amusement facilities, the supporting projects (facilities) necessary for the operation of the water park are also vital for future operations. These include gates, lockers, ticket checking systems, cashier systems, water treatment systems, ground (pool) paving projects, lighting projects, landscape greening projects, and stage performance facilities. The operation team will provide sensible recommendations for these supporting projects (facilities).
3. The Rationality of the Functional Layout
The water park comprises numerous service facilities that directly impact the tourist experience, such as the number of parking spaces, the flow of people and vehicles, the number of ticket gates, the size of the visitor centre and its functional divisions, the size of the shower area, the number of lockers and shower rooms, the number of toilets and their distribution, the catering areas, the design of tourist routes, and the waiting areas for amusement facilities. A professional operation team will offer reasonable suggestions based on actual operational needs to fully meet the experience requirements of tourists.
4. Suggestions for Secondary Consumption Design
Many tourists often have a poor experience with secondary consumption in theme parks, primarily due to high prices and subpar quality. In essence, the secondary consumption aspect of the park is crucial. A well-thought-out secondary consumption design can not only boost the park’s income but also enhance tourist satisfaction and the park’s reputation.
5. Suggestions for Creating Amusement Park Atmosphere and Performing Arts Activities
The atmosphere of the park is a significant component, and performing arts activities play a vital role in shaping that atmosphere. The form of performing arts is determined, and the number and composition of performers are selected based on the business situation. Engaging performing arts activities will create a joyful atmosphere in the park and significantly enhance the tourist experience.