How does the new water park equipment get the return rate of tourists

Significant investment interests have kept the development and construction of water parks thriving, with second- and third-tier cities gradually becoming new investment hotspots. Water park equipment is continually evolving due to market development and changing demands, leading to an increase in large-scale and thrilling water park equipment. In the face of such intense market competition, major water parks should focus on the selection and replacement of water park equipment to maintain tourist appeal and competitiveness.

1. Water parks worldwide are still in a phase of rapid development. Currently, most water parks are newly constructed, with their numbers far surpassing other types of theme parks. According to the equipment life cycle and market development laws, the renovation and upgrading cycle of water parks averages 10 – 15 years. The domestic large-scale water park construction began in 2007 with the older long water park, marking 2017 as a pivotal point in the development of domestic water parks. At this stage, older parks will gradually begin to transform and upgrade. If the water park’s theme is revamped, or if the second and third phases of construction are undertaken to expand the park’s scale, updating the water park equipment remains the core of the upgrade.

2. The evolution of consumption methods and experience requirements means that a single body slide no longer satisfies tourists’ needs. Nowadays, tourists prefer the thrills and new trends of the water park equipment, which often feature unusual sports and are not limited to body gliding or kayaking. The attractions are taller, such as the 28-metre high-speed slide, and offer more styles and different slide combinations, providing a richer and more exhilarating experience for visitors. The rides accommodate more passengers, evolving from single-person to two, four, or six-person rides, making them ideal for families or groups of friends. The storm valley slide, for instance, features a four-person raft slide, simulating the experience of being in the centre of a storm, offering a more exciting and fresh adventure.

3. Domestic water parks of varying sizes tend to have similar equipment selection and configuration. Generally, most large-scale water parks are comprehensive, equipped with nearly all types of water park equipment. This approach caters to a wide age range among their visitors, such as large-scale parks designed to thrill youth groups with giant loop slides, high-speed slides, and python slides. They also feature gentle water amusement equipment for children, like octopus slides, frog slides, and water play sketches, and for families or groups of friends, lazy rivers and similar attractions. The same applies to small and medium-sized parks, but due to scale limitations, their equipment selection is more cautious. They aim to choose new equipment that fully represents market and tourist needs, creating a distinction from surrounding parks.

4. Water parks, akin to theme parks, need regular updates or new amusement facilities to remain popular and continue to appreciate. Due to changes in the form of older parks, the natural obsolescence of products, and shifts in tourist experiences, updating water park equipment has become inevitable. From a marketing perspective, introducing new equipment aids in marketing innovation, aligns with tourists’ pursuit of novelty, and forms a new marketing focus with themed events. This effectively maintains the freshness and vitality of the water park, which is crucial for its competitiveness and serves as a significant source of tourists, ensuring a high revisit rate.