Six Strategies to Successfully Operate a Water Park
Since 2010, water parks have been flourishing across the country, with most cities boasting their own. During this period, the development of water parks has been characterised by large-scale, novel, and thrilling attractions. From a financial standpoint, regardless of how these water parks were constructed, their operating profit margins have exceeded 40%, ensuring profitability. The key question is how to operate water parks to enhance investment efficiency. The following six water park strategies are shared by the Guangzhou Blue Wave Water Park equipment manufacturers for reference only.
1. Strengthen Advertising and Publicity
Advertising plays a crucial role. Essentially, all water parks devise an overall promotion plan annually. Advertising and publicity encompass TV, newspapers, radio, magazines, TV subtitles, public transportation, and online advertising. Therefore, water park operators need to engage in comprehensive advertising efforts.
2. Comprehensive Strategy
For promotion and promotional materials, water parks typically print related materials, mail them to potential customers, or display them within the park. Events such as posters, direct investment magazines, billboard production, subtitle advertisement writing, and daily programme schedules are all part of the information the water park wishes to convey, along with the image and concept intended for consumers.
3. Enriching Strategies for Festive Promotions
Festive promotions are common in department stores and large shopping centres. Water parks can also utilise these in marketing, as festivals are prime times for families to venture out. From the perspective of tourist consumption structure, tickets account for about 50%, with other expenditures making up the remaining 50%. Capitalising on festivals to promote products and tickets can boost the consumption of goods and catering beyond tickets, with various festival promotional activities inevitably bringing richer benefits to children’s water parks.
4. Travel Agency Combination Strategy
Water parks and travel agencies share common interests and can collaborate with other tourist attractions offered by travel agencies to become a highlight for attracting tourists.
5. Off-Season Discount Promotion Strategy
The leisure industry, particularly amusement parks, is influenced by weather and seasonal climates, resulting in distinct off-peak seasons. Water parks can implement a strategy of discounting tickets to attract customers when passenger flow is low and the utilisation of water park strategies is not high.
6. Co-Marketing Strategy
With other branded products, the water park already possesses intangible assets and can consider joint marketing with related industries to achieve a win-win and multi-win effect.