Industry Development Orientation of Guangzhou Water Park Equipment
Every summer, people flock to water parks for fun, leading to a significant increase in ticket sales for theme parks, water parks, rafting, and other attractions. As consumer habits evolve, more individuals are booking or purchasing tickets via mobile phones. The summer months, often referred to as Xia Jiaozi, mark the peak season for water park visits. The attractions and reputation of a water park play a crucial role in maintaining a steady flow of visitors.
Being a relatively new industry, water park development is progressing rapidly, albeit with some challenges such as lagging management and a shortage of skilled personnel. Nonetheless, the industry is advancing, and the development of water park equipment is also evolving.
When examining the national market, it’s evident that there is no lack of large-scale water parks. These parks often serve multiple nearby cities. While large water parks have their merits, they face certain limitations as they expand. Consequently, the development of smaller water parks presents advantages for investors, aligning better with market demands and increasing the likelihood of success. Small theme water parks require less investment and have shorter construction times. The equipment can be tailored to specific needs, offering high flexibility and the ability to adapt to market trends.
Water parks can synergise with other local tourism resources, enhancing regional tourism and boosting visitor numbers. For instance, they can be integrated with local theatres, children’s parks, motor parks, food courts, and leisure projects to create a themed amusement cluster. This allows visitors to enjoy a variety of activities, dine well, and have a rich experience.
Water parks are categorised into indoor and outdoor facilities. While outdoor water parks are popular in summer, indoor water parks offer the advantage of year-round operation, unaffected by seasons or weather, with extended operating hours. Indoor water parks can be combined with swimming pools, leisure streets, and shopping centres, creating a comprehensive commercial and entertainment venue where commercial consumption and entertainment complement each other.
When establishing a water park, it’s essential to consider the regional population, economy, and reach. Utilising the surrounding infrastructure effectively can lead to the development of more comprehensive and interconnected water parks that blend amusement with commerce, enhancing investment value and ensuring quicker returns.
The water park development sector will continue to grow, with the industry integrating and advancing. Therefore, water park equipment manufacturers must seize opportunities to enhance product quality and innovation, improve service levels, and build investor trust. A positive industry orientation will foster healthy market growth.