How to increase the marketing highlights of the water park

School is about to start, so if you don’t play with the water park equipment now, you might miss out! Waterparks aim to catch the major scale new peak passenger flow before the school year begins. Nearly every water park becomes a sea of people, with tourists enjoying the wave pool like dumplings in a pot. To elevate passenger flow to a higher level, it is essential to increase the marketing highlights of the water park. Water park marketing aims to create benefits and gather popularity. It does not necessarily mean that every point must be executed perfectly. It is crucial to choose the most suitable marketing combination method according to the target market’s situation, the consumption habits and abilities of the target population, as well as the park’s own marketing capabilities and cost budgets. So, how can we increase the marketing highlights of the water park?

1. Promotion methods should be flexible and diverse. The so-called promotion is to let the guests taste the sweetness. For example, the most direct is the discount on the fare, or even free. This is the most common type of promotion, mainly based on the pending time period, such as the opening period, working days, specific programmes, etc., and based on special groups of people, such as children, students, and the elderly. The specific discount rate should be determined according to the actual situation. For free-to-play promotional methods, we do not agree too much, unless it is to gather popularity rather than sell tickets. For this discount fare promotions should be used with caution, a last resort, and the intensity is not too large. Often, after a discount period, tourists become accustomed to lower prices, which inevitably creates a price difference. When the original price is restored, tourists may feel that the tickets are expensive again.

2. Bundled promotion method, which is bundled with surrounding hotels, supporting attractions, even gas stations and parking lots. The one-ticket system is convenient for tourists to travel while still getting benefits. Why not?

3. Group promotion. Assuming a family of three comes to the water park to play, one child ticket is free. If a couple comes to play, half price is given to women, and a group of more than 10 people can get 1-2 people free. Other preferential measures can also be implemented, encouraging tourists to bring more people over to play, increasing the overall popularity of the water park, and giving tourists a very human feeling.

4. Circular promotion, you can give a cash coupon of 10-20 yuan when you buy tickets to encourage tourists to play again or introduce other friends to play. Promotional variety of ways, but the overall aim is to attract more people over to play, creating better benefits for the water park.

By implementing these strategies, water park marketing can significantly enhance the appeal and profitability of the park.