Analysis and Research on the water park equipment market
The main reason why water parks can drive family consumption and increase the sticky consumption of customer groups for shopping centres is primarily due to the majority of children. The consumption of children’s water parks is just an “introduction”, which can bring continuous sticky consumption to shopping malls. Contact the Institute by analysing and water park, Guangzhou water park equipment market manufacturers found that the current customer water park market has several characteristics:
Selection and Positioning
1. Waterpark rides are relatively specialised and professional market for passenger groups, choosing professional water amusement equipment product content.
2. They all hope that their water parks are ahead of other water entertainment projects in the industry, which is mainly reflected in the leadership of water amusement projects, the concept of water amusement, and the content of water amusement, while being able to achieve the leading level of revenue.
3. The pursuit of scale and maximisation of the content of water amusement products, how to integrate amusement equipment products in a limited space, make it an attractive point in the water park.
Based on the analysis of the above characteristics, the future water park will tend to develop in the direction of grouping:
The first is to realise group management and scale management. First, determine a brand, establish an incubation centre, and expand the scale and influence through a chain operation model.
The second is to attract more tourist groups by improving its own product characteristics and its own service quality under the fierce market competition.
The third is to realise the technologicalisation of management, and use high-tech means to network management instead of part of manual management.
The fourth is to integrate the concept of children’s water park to maximise the benefits of the effective area. Realise the lowest cost investment to get the greatest economic return.
The fifth is to adopt a system of survival of the fittest in the employment mechanism, and to adopt outstanding talents to participate in the increasingly fierce market competition, which is also one of the characteristics of intensive operation.