Discussing the Management of Water Park Operations
In recent years, with the continuous development of the economy and the gradual improvement of people’s consumption levels, consumption concepts are also changing. Therefore, leisure industries such as water parks occupy a very important position in our country. Although the water park industry in my country is in full swing, many operators still face numerous challenges in the operation process. Especially after many products have been in operation for a period of time, it becomes difficult to attract the interest of customers, which seriously affects the economic benefits of customers.
To assist industry operators in improving their economic efficiency and attracting more customers, they need to fully address barriers such as outdated products that fail to attract customers, low economic benefits, and limited operations. We, Water Park Operation Management experts at Lanchao Water Park Equipment Co., Ltd., based on extensive experience, introduce the management skills of water parks to everyone. We define the operation of amusement projects such as water parks as a systematic project. This involves grasping market trends and paying attention to the latest market developments, with the core goal of improving the positioning of various products, innovating combination methods, changing the environment, and updating hardware facilities.
1. Grasp Market Trends and Clarify Product Orientation
Based on market demand research, through extensive investigation and statistical analysis of the consumption of water amusement projects in a certain area, the results and rules are obtained. The characteristics of market demand are summarised, and the most popular water amusement projects and equipment in the market are clarified by tourists. This forms the first step of the innovation project, providing the most powerful guidance for the direction of innovation.
2. Innovative Combination Methods to Create New Products
In the water amusement industry, especially in terms of the specific means of experience-based project innovation, the innovation of combination methods is a lower-cost and easier method to achieve. This includes not only the internal combination between different amusement projects but also the combination of water amusement projects and land amusement projects. Through the combination, new leisure and entertainment experience products are formed. However, this combination requires not only novelty, peculiarity, and comfort but also reasonable functions and properly allocated functional areas.
3. Change the Overall Environment and Create a New Atmosphere
The environmental atmosphere has an important influence on the attractiveness of leisure and entertainment projects. The problem of environmental atmosphere generally includes two aspects:
One, the environment is relatively old. For some indoor leisure and entertainment projects that have been used for a long time, the environment is often aging and old, and the overall atmosphere is gloomy. Many indoor water parks that have been operating for a long time have this problem. Innovation can be achieved by updating the environment. For an indoor water park with a long service life and aging ground, walls, and glass, the whole can be improved by replacing the floor tiles, painting the walls, rearranging the seating around the playground, and redesigning the free space in the park. This creates a new amusement atmosphere and realises the overall renewal of the water park. Second, the environmental atmosphere is relatively monotonous. Many leisure and entertainment venues do not pay attention to the overall environment, which is relatively monotonous. It can be combined with the characteristics of the project itself to create a unique environment and atmosphere, making people feel like they are on the scene.
4. Strengthen Tourist Participation and Innovate the Way of Experience
Participation and experience are the core characteristics of leisure and entertainment projects. In terms of innovation in amusement projects, for some projects with weaker tourist participation, the attraction of leisure and entertainment projects can be enhanced by strengthening tourist participation and continuously innovating experience methods.
5. Update Hardware Facilities and Lead Trend Projects
For some short-lived amusement stimulating and viewing experience leisure and entertainment projects, the elimination of hardware facilities is relatively fast, which requires constant updating of equipment. For water parks, especially large-scale theme water parks, the renewal of equipment is not only to replace the old with new ones but also to follow the trend and continuously introduce new water entertainment facilities. However, upgrading hardware facilities requires increased investment, and this innovation must be based on scientific analysis and prediction of the profitability of new equipment.