How to Address the Issue of a Short Water Park Operating Cycle

Every summer, water parks experience a surge in visitors. According to the Donkey Mother Travel publication’s big data platform, the “2016 Summer Season Splashing Report” indicates that the daily average attendance at major scenic water parks continues to rise, with numbers increasing by over 200%.

Despite their popularity, water parks have a significant drawback: their seasonality is pronounced, resulting in a short water park operating cycle. This is particularly true for northern outdoor projects, where the management cycle typically lasts only two months. This short cycle leads to challenges such as temporary staff turnover, land resource consumption, and extended recovery periods. So, how can these issues be resolved? Lanchao, a leading water park equipment manufacturer, suggests two simple solutions to tackle these problems.

1. When planning and designing water parks, investors should avoid creating overly simplistic parks. It is advisable to develop more comprehensive and diverse projects that fully utilise local resources. A well-rounded tourist resort could include hot springs, a water park, skiing facilities, hotels, restaurants, and shopping areas. For water parks with limited offerings, consider introducing secondary attractions for the winter, such as ice skating or themed lighting exhibitions.

2. Most domestic water park equipment tends to be quite similar. Therefore, it is crucial to thoroughly understand and analyse the surrounding competitors. Aim for differentiation in the selection of water amusement equipment and themes, incorporating unique elements that cannot be easily replicated. Ensuring that the project stands out upon completion is vital. Additionally, focus on innovative approaches in supporting facilities, business management, and service management concepts, as these are key to the successful operation of a water park.