Water park equipment projects are highly competitive, is it still worth investing in?
When summer comes, people have a strong desire for water, and water parks have become the first choice for urban residents to escape the summer heat. According to the survey phase of the customs data show that last year the country opened or under construction water park project has been more than 30, can be said to be everywhere. Water parks are being built everywhere, can they still invest?
As we all know, water is the most important carrier in water park projects, and many water park equipment must rely on this carrier . Therefore, if the water park project is to be successful, it must first be prepared with water. It is extremely unrealistic to try to simply pile up main functions such as slides, wave pools, water villages, rafting rivers, or water amusement equipment, and make money for a water park with basic functions. This requires us to keep up with market demand from theme planning to product experience and to please tourists.
Water park project can not be done is decided by the market, which means that the investment project to build water parks in the target customer a comprehensive understanding of the source population, consumption patterns, consumption patterns, based on the investment characteristics.
Waterpark tourist groups to the general location of the project as a core market, covering young people between ages 19 to 35 years the most active, than the individual high cases to families, students and tourists occupy the top three couples , With the characteristics of repeated consumption. Therefore, the primary task of investing in the construction of a water park project is to fully understand and grasp the project’s market capacity, consumption capacity, consumption habits, and consumer groups , and proceed from market demand instead of blindly investing and blindly pursuing tallness.
There are so many water parks across the country. If there is no water park with a little theme feature and attractive products, it will be difficult to compete for the big cake of water park. But it is not easy to extract a theme that caters to market preferences. There are many themes that are chosen from the perspective of investors. They excessively pursue novelty, rareness, uniqueness, or rely on experts and local resources. This is unrealistic and does not have market potential and scale effects.
The market is constantly changing, and the water park projectIt is inevitable to face major issues such as how to extend the life of the project, sustain longer profitability, and increase profitability. To this end, the construction of water when the park project, the theme should keep pace with market demand, and creative elements to the theme of water extends the depth and breadth , into the ocean, dance, biotechnology, entertainment, fashion elements, followed by the city Change the rhythm. At the same time, according to head the actual choice of target market characteristics and projects suitable water play equipment and facilities, from time to time to upgrade, do water treatment work.