What are the misunderstandings in the investment of water amusement facilities in water parks?

Guangzhou Lanchao water park equipment co., ltd. analyses what are the misunderstandings in the investment of water amusement facilities in the water park?

1. Avoid blindly pursuing grades and ignoring repeated consumption.

Investors must not blindly pursue loftiness and ignore the relevant consumption index of the location, such as population status and consumption level. It is also based on the actual local conditions to select the site, water amusement equipment, land area, and investment scale. Medium and small water parks have consumer groups that are mainly local people. If a family of three finds the charges too high, without the repeated consumption of the locals, even the best water park project will struggle to stay open.

2. Avoid blindly seeking big, difficult to make a profit.

As the saying goes: the boat is good for turning around. After the explosive growth of China’s water parks over the past few years, some places are already saturated, and the market competition is under great pressure. If you are interested in investing in water parks, it is recommended to consider medium and small water parks based on local conditions. Control the scale of investment in 2000-5000 million (recommended for reference only, must not be applied mechanically, the wind market risk, be careful investment).

3. Avoid imitation is not pragmatic, blindly burn.

Water park investment is actually one less investment and quick, short payback period of the project. The water park season is only a few months. Some investors are willing to spend large sums of money to do landscape packaging. If it is a state-owned enterprise or a large group, there is nothing wrong with it, except that there is really no need to burn money on it. No wonder the water park business focuses on these points: the price of a ticket, two security, full three playable projects to allow customers to be happy, clean and sanitary, and a good green environment. With these 5 points, the business is basically not bad. Changlong Water Park theme packaging is very general, but open industry ten years, there’s green coverage rate is very high, the whole park clean, guests can feel very comfortable inside the environment. Now many investors are quick to term projects, focusing on what is the biggest, what is first. This blind burn is not necessary.

4. Avoid following the trend and invest carefully in water parks.

There are many investments in the following situations:

1. Follow the trend of investment: a few people see which water park has a good business, and once the accounts are settled, the first thing they see is how much money they make, but ignore a water park project management. It is not as simple as spending money to buy water rides to make money, or to pay “tuition”.

2. Started in a hurry: The water park that started in a hurry and opened has inevitably hidden a lot of dangers, and the operation and management could not keep up. As a result, it was criticised as soon as it opened. Can this make money?

3. Coveting the cheap: the core facilities of the water park are the devices. Therefore, when selecting water play equipment, do not just freeloaders while ignoring the product quality. To invest and operate a water park, not only should quality be the top priority in the selection of equipment at the initial stage of investment, but comprehensive consideration should also be given to the quality of the equipment. At the same time, during the operation process, it should not be careless. It must have a management system of continuous inspection and maintenance. The rides are waiting for the simple matter of counting money.

Fifth, avoid the wrong positioning of consumers, leading to difficult business operations.

Medium and small water park businesses are basically for locals, surrounding two consumer groups within an hour’s drive range to consumers within an hour’s drive of the main exhibition open marketing promotion. If the positioning of the consumer group is not accurate, it will lead to blind promotion and marketing. The definition of consumers is too wide, which will only increase the investment cost indefinitely. High input and low output. When will the cost be paid back?