Water park equipment manufacturers: how to break the seasonal operating bottleneck of water parks

Summer tends to be particularly long in the south. With the improvement of people’s living standards, the ordinary indoor pool no longer meets their needs. Consequently, many water park equipment manufacturers, seasonal operating challenges, water theme projects, efficient operation have emerged, and water-themed tour projects are becoming increasingly popular. Summer rafting, island visits, and water parks are in high demand, but these projects face a significant issue: once the season ends, business becomes bleak and deserted.

According to statistics, there are not many profitable water parks in the country. Take a water park in Dongguan as an example. Although tourists flock in during the summer vacation, it is open for only half a year, and while ticket sales are increasing, profitability remains pessimistic. The park is clearly limited by the season, operating for only about six months a year. When not open, maintenance costs are very high. This same problem is common for island projects, spa items, and more.

In an era when resources are king, idle resources are the biggest cost precipitation and the biggest waste of resources!

So how can water theme projects break through the seasonal bottleneck?

Let’s first analyse in reverse thinking: Can water park amusement projects only operate in summer? Is it really impossible for tourists to enter the water park in winter? The “main theme park cluster” aims to solve this public confusion.

A theme park cluster refers to an economic entity that operates more than five theme parks with clear, independent, and interdependent themes in a sufficiently large area or sea space, supported by a reasonably planned and simultaneously operated service system. In reality, Orlando in the United States is the only model in the world, while domestically, Guangzhou Chimelong Resort, Zhuhai Haiquan Bay Resort, and OCT East are emerging trends.

Such a cluster, created through unconventional ideas or traditional financial means, is by far the most optimised investment and operating efficient, large-scale growing fastest, and most expansion tension mode, which has the following characteristics:

1. Theme audience universality
Each cluster theme park must be generally welcomed and accepted by the public, featuring advanced mobile amusement facilities, rare animals, water parks, performances, and eco-parks. This meets the modern tourism market’s demand and tourists’ psychological needs. This is a prerequisite for attracting large-scale tourists year-round.

2. Enrich the subject content and make the subject cross the age limit.
This is particularly important in China. The one-child policy and ageing population make China’s overall population structure unique. Only by broadening social influence, word-of-mouth communication, and marketing communication can long operating times be achieved.

3. It can maximise the efficiency of resource use and operate across seasons throughout the year without an off-season.
The theme park cluster has enriched water park equipment manufacturers, seasonal operating challenges, water theme projects, efficient operation, jumping out of rafting to create rafting, jumping out of islands to create islands, and jumping out of hot springs to create hot springs. Expanding on the original foundation of the project, for example, the most popular rafting river in summer becomes a rafting boat in winter and is used for hunting events. Tourists can sit on the boat and shoot at targets on the shore. In winter, this kind of project will not get covered with water, providing a good solution to the winter without drifting phenomenon.