The Secret to the Success of Guangzhou Changlong Water Park
When thinking of water parks, Chimelong often springs to mind.
Why Does Guangzhou Changlong Water Park Stand Out Among the Nation’s Water Parks?
Chimelong was established in 1989, with Chimelong Hotel opening in 2001, Chimelong Paradise in 2006, and Chimelong Water Park in 2007. It has consistently been “first-class, leading” and “beyond self”. How does Guangzhou Changlong Water Park, aiming for “the world’s number one”, continue to thrive and grow stronger? The leading advantage of Chimelong is evident from the following data: In the first half of 2015, Guangzhou Changlong welcomed over 15 million tourists, marking a 35% increase from the previous year. It has attracted more visitors than the Forbidden City, Jiuzhaigou, Huangshan, and other popular attractions, surpassing many prefecture-level cities in tourist numbers. This has created a “Chimelong phenomenon” that garners significant attention.
The Chimelong Water Park, which opened in 2007, has emerged as a rising star. With its beauty and excitement, it has captured the hearts of many Chimelong fans, particularly young people. It is the most dazzling gem in Guangzhou during the summer! Its influence has extended far beyond the Yangtze River Delta, reaching across the entire country. Many of its water park attractions, such as super loudspeakers, giant beast bowls, and sky-rotating slides, have become essential features and have been emulated by various other water parks.
The secrets to Guangzhou Changlong’s successful operation include:
1. Operators’ long-term vision for the tourism industry. Observing the development history of Guangzhou Changlong, it is clear that every investment by Changlong is ahead of the industry, embodying the saying, “be the first person to eat crabs”. This is especially true when they invested heavily in building the Guangzhou Changlong Water Park, sparking a domestic “water park fever”.
2. Strong capabilities. Building the “Chimelong Industrial Park”. Chimelong is no longer confined to a single project but focuses on the entire tourism industry. It has integrated the entire tourism sector into an industrial chain. From water parks, animal kingdoms, amusement worlds, to hotels, hot springs, and even clothing, food, housing, and transportation, Chimelong offers a comprehensive lifestyle experience. The various products and services derived from it can be described as the Kingdom of Chimelong!
3. Serving Changlong from the tourists’ perspective. “Chimelong must not only lead in products but also excel in service, setting the benchmark for service in China’s scenic spots.” This is Chimelong’s ambitious declaration!
In the current economic development of the country, the tertiary industry has long surpassed “half of the country” and is experiencing rapid growth! The prospects for the tourism industry are limitless. To borrow a phrase, “how big your heart is, how big your stage is, and how big your economic circle is”! As a burgeoning “Water Park” project, the future looks even brighter!
Lanchao Water Park Equipment Co., Ltd. will contribute its enthusiasm and strength to China’s “Water Park Project”!