Talking about the Operation Management of Water Park
In recent years, with the continuous development of the economy and the gradual improvement of people’s consumption levels, consumption concepts are also changing. Therefore, leisure industries such as water parks occupy a very important position in our country. Although the water park industry in my country is in full swing, many operators still face many problems in the operation process, especially after many products have been in operation for a period of time, it is difficult to attract the interest of customers, which seriously affects the economic benefits of customers.
In order to help industry operators improve their economic efficiency and attract more customers, they fully deal with barriers such as old products that cannot attract customers, low economic benefits, and limited operations. We, Guangzhou Lanchao Water Park Equipment Co., Ltd., based on the experience of many cases, introduce the management skills of the water park to everyone. We define the operation of amusement projects such as water parks as a systematic project, that is, based on the premise of grasping market trends and paying attention to the latest market trends, with the core goal of improving the positioning of various products, innovating combination methods, changing the environment, and updating Hardware facilities are specific means.
1. Grasp the market trend and clarify the product orientation
Based on the research of market demand, through extensive investigation and statistical analysis of the consumption of water amusement projects in a certain area, the results and rules are obtained, and the characteristics of market demand are summarized, and the most popular water amusement projects and projects in the market are clarified by tourists. Water park equipment, thus forming the first step of the innovation project, provides the most powerful guidance for the direction of innovation.
2. Innovative combination methods to create new products
In the water amusement industry, especially in terms of the specific means of experience-based project innovation, the innovation of combination methods is a lower cost and easier method to achieve. This includes not only the internal combination between different amusement projects, but also the combination of water amusement projects and land amusement projects, through the combination to form new leisure and entertainment experience products, but this combination requires not only novel, peculiar, comfortable, but also reasonable functions , Functional areas are allocated properly.
3. Change the overall environment and create a new atmosphere
Environmental atmosphere has an important influence on the attractiveness of leisure and entertainment projects. The problem of environmental atmosphere generally includes two aspects:
One, the environment is relatively old. For some indoor leisure and entertainment projects that have been used for a long time, the environment is often aging and old, and the overall atmosphere is gloomy. Many indoor water parks that have been operating for a long time have this problem. Innovation can be achieved by updating the environment. For an indoor water park with a long service life and aging ground, walls, and glass, the whole can be improved by replacing the floor tiles, painting the walls, rearranging the seating seats around the playground, and redesigning the free space in the park. Environment, create a new amusement atmosphere, and realize the overall renewal of the water park. Second, the environmental atmosphere is relatively monotonous. Many leisure and entertainment venues do not pay attention to the overall environment, which is relatively monotonous. It can be combined with the characteristics of the project itself to create a unique environment and atmosphere, making people feel like they are on the scene.
4. Strengthen the participation of tourists and innovate the way of experience
Participation and experience are the core characteristics of leisure and entertainment projects. In terms of innovation in amusement projects, for some projects with weaker participation by tourists, the attraction of leisure and entertainment projects can be enhanced by strengthening the participation of tourists and continuously innovating experience methods.
5. Update hardware facilities and lead the trend project
For some short-lived amusement stimulating and viewing experience leisure and entertainment projects, the elimination of hardware facilities is relatively fast, which requires constant updating of equipment. For water parks, especially large-scale theme water parks, the renewal of equipment is not only to replace the old with new ones, but also to follow the trend and continuously introduce new water entertainment facilities. However, upgrading hardware facilities requires increased investment, and this innovation must be based on scientific analysis and prediction of the profitability of new equipment.